Sistem Informasi Penjaminan Mutu Pendidikan Tinggi (SIMANTU)
Sistem Informasi Penerimaan Mahasiswa Baru ARS University
The research aims to identify the fundamental potential information of internal and external factors that determinant strategies that can be used in strategy development. The development of Micro, Small and Medium Enterprises (UMKM) Rumah Sayur impresses slowly, because of the missed in e-commerce technology in its business. Cause a lack of opportunities to be able to compete in the business world. There needs to be a system development strategy to run and develop well. One of the ways that can be done to help determine an e-commerce technology system development strategy is to conduct a SWOT analysis. SWOT analysis is necessary to know the strengths and weaknesses as well as opportunities and threats to the company or business to face strict competition as well as to give competitiveness among Micro, Small and Medium Enterprises (UMKM. And the results of the analysis describe the analysis of the internal business factors and the company's e-commerce technology system as well as the external factors of business and the SME's e-commerce technology system Rumah Sayur From the results of the analysis, it was concluded that Micro, Small and Medium Enterprises (UMKM) Rumah Sayur need to take policy aggressive strategy to develop e-commerce technology given the high strength and opportunity in the middle of existing Micro, Small and Medium Enterprises (UMKM) competition
Along with the development of technology and information, it also has an impact on the product sales media, one of which is through Instagram online shopping. The results of the surf show that comments (electronic word of mount) are on Instagram online shopping. This study aims to analyze the effect of the electronic word of month (EWOM) on purchase intentions using the Information Acceptance Model (IACM) model. The method used in this research is descriptive quantitative to find out the cause and effect relationship of IACM variables. The population in this research is Instagram users who have seen product promotions through Instagram. The sampling technique used is incidental sampling by distributing questionnaires online. The data analysis technique used is multiple linear regression analysis. Based on the results of the research, it can be concluded that the electronic word of mount found on Instagram online shopping has a significant partial effect on purchase intention. This can be seen from the results of the calculation of all the t-count variables 0.191 and the significance level 0.05. Based on the results of the calculation of the determination coefficient (R2), the magnitude of the effect on the benefits of information is information quality 19.5%, information credibility 41.3%, information needs 13.9%, and attitudes towards information 28.6%. The results of information adoption are affected by 11.2% of the benefits of information. Other lts show that 24.9% of information adoption affects purchase intentions. While attitudes toward information affect 38.9% of purchase intentions.
Aplikasi E-Commerce GreenFresh untuk produk agriculture atas hasil pengabdian masyarakat oleh mahasiswa Sistem Informasi semester 7 di UMKM Rumah Sayur, Cisarua, Lembang